AI is transforming customer experiences:
- Product recommendations, dynamic pricing, and personalized search.
- Chatbots and virtual shopping assistants are improving customer service.
- Tools like ChatGPT plugins are enabling smarter shopping via AI.
🛍️ 2. Social Commerce Growth
Social platforms are becoming full-fledged shopping destinations:
- Instagram, TikTok, and YouTube enable in-app purchases and live selling.
- Influencer-driven sales are rising, especially among Gen Z and Millennials.
- TikTok Shop is expanding rapidly in Western markets.